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Experience

Professional Journey

June  2017 - May 2018

Student Public Relations Director

Southwestern Adventist University
Student Association

Keene, Texas

  • Produced and designed all content for SA Social Media and other promotional material.

 

  • Built and managed a team of creatives to create innovative and engaging content to promote SA events and news.

May 2018 - Oct 2018

Creative Media Intern

Loma Linda University Health

Riverside, California

  • Developed recruitment-driven storytelling through testimonial videos and creative social media campaigns, collaborating with university departments to pitch concepts, align messaging, and shape compelling narratives.

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  • Filmed all video content and handled all post-production including video editing, audio mixing, and digital asset delivery.

Jan 2019 -Oct 2019

Graphic Design &
Social Media Intern

San Diego International Film Festival

San Diego, CA

  • Developed cross-platform social and graphic content to support festival publicity efforts, designing print and digital assets that amplified film premieres, talent appearances, and key festival moments while tracking engagement metrics to guide campaign strategy.

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  • Supported talent- and event-focused publicity by filming red carpet interviews, creating real-time social coverage at official festival events, and cultivating relationships with influencers to expand reach for promotional campaigns and branded content.

Oct 2018 - Present

Director/Technical Director

KUSI/FOX5

San Diego, California

  • Supported daily live news coverage by coordinating on-air guests and content flow while collaborating with editorial teams to ensure messaging was clear, accurate, and aligned with brand voice.

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  • Shaped and edited broadcast content under tight deadlines, applying strong editorial judgment to maintain message clarity, consistency, and relevance for target audiences.

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Aug 2025 - Present

Host, Producer, Video Editor

KUSI/FOX5

San Diego, California

  • Lead weekly on-camera discussions covering film and entertainment news, shaping show structure, pacing, and segment flow for a live-to-record OBS production.

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  • Edit full episodes and short-form clips to drive engagement across social media channels to deliver polished, audience-ready content.

Education

2018 - Southwestern Adventist University

Bachelor of Science in Communication: Emphasis in Radio, Television and Film

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2022 - New York Institute of Art + Design

Certification: Graphic Design

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2024 - University of Southern California

Certification: Managing Complexities in Diverse Organizations

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2024 - University of Southern California

Master of Science in Public Relations Innovation, Strategy and Management

Areas of Expertise

Creative Vision

Visual Storytelling

Brand Identity Development

Digital Marketing Strategies

Creative Media

Social Media

Software

Adobe Creative Cloud Suite

Google Suite

Canva

Microsoft Suite

Language Proficiency

English (native)

Spanish (proficient)

Follow

  • LinkedIn
  • Instagram
  • TikTok

© 2025 by Tanya Soria.
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